Afsana's CV
Afsana Rotna
Brand Strategy & Integrated Marketing Communication Professional | IT /FinTech Focus
Profile summary
Strategic Brand Strategy & Integrated Marketing Communication Professional with 12 years of experience across 3 organizations, specializing in integrated marketing communication, Go-To-Market strategy development, and trade marketing execution. Built the first dedicated marketing function from the ground up, executing 400 partner shop branding projects and driving a 20% growth in online sales through targeted digital growth strategies. Committed to delivering measurable campaign performance and scaling brand presence through agency and cross-functional stakeholder management.
Career highlights
Brand Development: Built the first dedicated marketing function from the ground up, directing an annual budget and expanding social media following significantly.
Trade Marketing Execution: Executed 400 partner shop branding projects and coordinated 250 installer training programs engaging 7,000 installers.
Digital Growth Strategy: Designed and launched social media advertisements, driving 20% growth in online sales across marketing campaigns.
Professional Certification: Completed specialized credentials in Digital Marketing from Coders Trust and Google Digital Marketing Fundamentals.
Key skills
Professional experience
Reports to senior leadership, guiding day-to-day promotional execution and marketing operations. Coordinates collateral production and social media management while collaborating across departments to align communication output with established company guidelines.
- Manages the official Facebook page by planning content, publishing updates, and handling community engagement for the fintech platform.
- Coordinates print production including QR sticker collateral, brochures, and banners to support on-ground marketing touchpoints.
- Collaborates with the design team on creative execution for social media and print materials to align output with brand guidelines.
- Collects customer testimonials from existing users to support brand storytelling and ongoing marketing content creation.
- Supports the growth team in shaping strategic approaches aimed at re-engaging churned users.
Directed nationwide ATL and BTL campaigns across digital, PR, social media, and experiential channels. Oversaw partner networks, distributor collaborations, agency relationships, and training programs across Bangladesh.
- Built the first dedicated marketing function from the ground up, directing an annual budget exceeding 500,000.
- Expanded the brand Facebook following from 4 to 107 thousand through content planning, achieving a 25 percent engagement increase in six months.
- Executed 400 partner shop branding projects and coordinated 250 installer training programs engaging 7,000 installers.
Shaped regional brand communication strategy and advertising production. Steered agency partnerships and marketing operations.
- Designed and launched social media advertisements, driving 20% growth in online sales.
- Managed in-store promotional activities, improving customer engagement and boosting sales.
- Coordinated with cross-functional teams to ensure consistency in brand messaging and visuals.
Projects
rotnaafsana-coder.github.io/afsana-portfolio
Education
Marketing | CGPA: 3.73/4.00
Marketing | CGPA: 3.52/4.00
Certifications
Languages
Bengali · Professional
English · Professional